What the Heck are KPIs for SEO?

Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a […]

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Why Blogs Are Vital To Your Business

In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience. In fact, a consumer behavior study by Technorati revealed consumers […]

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PPC Best Practices – Establishing Campaign Goals and Objectives

This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on: The best way to set up a PPC campaign – […]

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11 Must-do Activities For A Successful Google Ads PPC Campaign

Managing a Google Ads account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into it. In my last post I talked about setting up a Pay Per Click campaign in Google Ads with all the right stuff. I talked ‘bout the basics, but also […]

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Do You Know About These 6, Lesser Known, Google AdWords Tools?

If you’re a PPC expert, you’re no stranger to Google AdWords. AdWords has a treasury of tools for your PPC campaigns. Whether you’re an expert or not, there are probably features that you aren’t aware of. Here are six overlooked tools that every PPC user, and expert, should use and understand. Demographic Targeting Your customers […]

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Are Your Website’s Performance and Rankings Suffering?

Does your website take more than 4-5 seconds to load, or is it more like 10+ seconds? Have slow page load times left you wondering what’s wrong? Slow page load times can be due to a number of reasons. But does page load time really matter? YES. Usability is the #1 reason your page load […]

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Google Update: How the New Search Layout Affects Marketers

Have you noticed? Google did some spring cleaning recently and changed their search engine ranking page (SERP) for Desktop views. In this recent change, they removed paid ads on the right side and now display a limited number of ads above and below organic search results. This means more changes for paid search (PPC) and […]

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Google Algorithm Updates – What You Need to Know

In the last few weeks, did you notice your rankings change or fluctuate in search results? This may have been thanks to another sweep of Google core algorithm updates. Core algorithm changes happen often and typically go unnoticed, but this round was different. Many feared this may be the long-awaited Penguin roll out which was […]

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It’s Not Too Late – Avoid Upcoming Google Penguin Updates

Update: Since this post was written, we learned the Penguin updates expected at the end of the year have been delayed until 2016, according to a Google spokesperson. It appears they’re waiting until after the holidays for the next big roll-out. Speculators suggest that a big change during the holidays could be devastating to businesses […]

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Changes in SEO: Google Requires Websites Be “Mobile-Friendly”

Google is now making the lives of mobile users easier. Chances are you’ve done an online search from your smartphone and landed on websites that aren’t mobile-friendly. It makes it difficult to find quick information when you’re zooming in and scrolling left to right. Google has heard the cries of mobile users and is responding […]

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