Google is now making the lives of mobile users easier. Chances are you’ve done an online search from your smartphone and landed on websites that aren’t mobile-friendly. It makes it difficult to find quick information when you’re zooming in and scrolling left to right. Google has heard the cries of mobile users and is responding […]
We’ve entered a new year and some of you may have been wondering, like me, what the rest of the PPC Advertising industry is thinking will be the trends for 2015. So, I’ve done some digging and pulled together a list of the top 5 trends, as I see them, which I found. 1. Conversion Optimization […]
Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign! Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each […]
My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what […]
In a recent blog post, by SocialMedia Examiner, 6 emerging marketing trends were labeled as possibly having “significant impact on your marketing strategies”. I think all 6 trends in this post are pretty much right on (if you care for my opinion J). However, I think the most significant trend on the list is […]
We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ […]
Putting that SEO keyword list together is important part of any website optimization effort. Of course the keyword list, while forming the foundation for your SEO efforts is critical it should never be a static list. It should evolve and morph over time as you see ranking success (or no ranking success), measure keyword site […]
You’re not alone if your site has been hacked recently. We’ve been hacked multiple times in the past few months. It seems that once you’re on “the list” you’re life is going to be miserable until you do something about it. So, do something about it is what I decided to do. Hopefully I’ll be […]
Over the past couple of years Google has implemented a number of algorithm changes (Panda and Penguin) that have helped blur the lines between search engine optimization (SEO) and content marketing. And that’s a good thing! When I first started optimizing websites back in the day it was more science and less art; link building […]
If you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account. What is AdWords Express? Google explains: “AdWords Express is an advertising option for local businesses […]