Which Landing Pages Convert Better? Long or Short Pages?

Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. A recently published article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions […]

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12 Must-Do Activities for Google Ads PPC Success

Setting Up a Google Ads Campaign – Getting Started Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some […]

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Easily Create Targeted Landing Pages

Many of us in the marketing world know the value of an audience targeted landing page.  Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might […]

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Increase PPC Content Engagement Using Netflix as Your Guide

Hi, my name is Jason Nuss and I’m a Netflix-aholic. Whew, that’s a load off! I’ve never said that to anyone. My Netflix addiction didn’t happen overnight I guess I could say it started about 15-18 years ago. I’ve always been an early adopter of technology and when the Netflix DVD service came out I […]

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What the Heck are KPIs for SEO?

Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a […]

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