In a recent post on digital marketing acronyms my partner, Chuck, broke down PPC and SEO – pay-per-click marketing and search engine optimization – and how they are both part of SEM, or search engine marketing. And while SEO and PPC – in this post I’m referring mainly to Google Ads – are separate search […]
9 Point Checklist for Reducing Page Load Time
At Digital C4, we often work with our clients to improve their page load times. It’s part of our SEO process. We’ll go through a list of things known to be killers when it comes to website performance and page load times. Below, I’m going to list, as a checklist of sorts, some things you […]
YouTube SEO: How to Optimize Your Videos for YouTube Search
YouTube SEO, or video optimization, is something we recommend for every client we work with that has a YouTube presence. It is the second largest search engine in the world behind Google, and Google owns YouTube. When it comes to optimizing your content, whether website content or video content on YouTube, you want to make […]
Which Landing Pages Convert Better? Long or Short Pages?
Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. An evergreen article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions or […]
Testing PPC Ads to Understand Which Advertising Appeal Works for Your Audience
Every marketing department in the history of marketing departments has had the need to know what sells and what doesn’t. There’s never been a better time in history to actually figure this out. The plethora of digital tools, free tools mind you, promises to give you the assist you need to know if you’re being […]
12 Must-Do Activities for Google Ads PPC Success
Setting Up a Google Ads Campaign – Getting Started Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some […]
6 Ways Google Ads Can Positively Impact Organic Search Engagement
In an earlier blog post, we shared some insights on how you can leverage PPC data to inform organic keyword decisions. Check out the post for details, but the overall message was that you can better understand keyword needs for your website SEO by looking at the data that your Google Ads provides you – […]
Easily Create Targeted Landing Pages
Many of us in the marketing world know the value of an audience targeted landing page. Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might […]
Increase PPC Content Engagement Using Netflix as Your Guide
Hi, my name is Jason Nuss and I’m a Netflix-aholic. Whew, that’s a load off! I’ve never said that to anyone. My Netflix addiction didn’t happen overnight I guess I could say it started about 15-18 years ago. I’ve always been an early adopter of technology and when the Netflix DVD service came out I […]
Getting B2B Lead Conversions with LinkedIn Sponsored Content Ads – The Struggle is Real
Sponsored Content ads, or Feed Ads, on LinkedIn are used by most of our clients who invest in our Full-service PPC. It’s an effective way of getting in front of an audience, in their LinkedIn Feeds, with your latest and greatest content. If that content is high quality, and relevant, it can attract your audience […]