How to Structure Content AI Systems Can Easily Use

Content visibility in AI search is decided at the section level, not the page level. If your sections are not clearly headed, directly answered, and independently readable, they will not be extracted, regardless of how accurate or well-written the page is. Structuring content for AI means organizing every section so it can be identified, understood, […]

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Is Your Marketing Content Binge Worthy?

Up late. Frantic. Staring at the television looking for something … anything … to hold my attention and keep it. Minute to minute. Episode to episode. Season to Season. A journey worthy of Binge Watching to get caught up, and the impulsive purchase of the newest DVD or singular episode online to keep the fix […]

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Content Freshness Ideas for Improved Rankings

We’ve talked about it before, and we’re talkin’ about it again…content freshness. In a recent blog post, Neil Patel  talks about 4 content freshness tips to increase search engine rankings. Here are the 4 tips: Tip #1 – Creation of new pages will impact freshness Tip #2 – Document changes affect fresh content Tip #3 […]

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