In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!” In this case “the plan” was more of a general aggravation and fear that lingered over four months and ended with a simple answer for saving Content Marketing from itself before it’s too late. Does it need saving, […]
The Peanut Butter & Jelly of Modern Marketing = Inbound + Outbound
Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan. If […]
Is Your Marketing Content Binge Worthy?
Up late. Frantic. Staring at the television looking for something … anything … to hold my attention and keep it. Minute to minute. Episode to episode. Season to Season. A journey worthy of Binge Watching to get caught up, and the impulsive purchase of the newest DVD or singular episode online to keep the fix […]
Content Freshness Ideas for Improved Rankings
We’ve talked about it before, and we’re talkin’ about it again…content freshness. In a recent blog post, Neil Patel talks about 4 content freshness tips to increase search engine rankings. Here are the 4 tips: Tip #1 – Creation of new pages will impact freshness Tip #2 – Document changes affect fresh content Tip #3 […]