I recently read Wendy Montes de Oca’s blog over at Target Marketing entitled, Is Blogging the Online Dinosaur? Before I could even imagine what she was thinking my eyes read down to the short third paragraph that said, “I beg to differ.” Phew! The argument for the dinosaur comment really couldn’t be further from the truth… “that with […]
I’ve worked the better part of the last 15 years with B2B technology companies that sell products with lengthy sales cycles and high price tags; million dollar plus software or hardware solutions that take on average 6-9 months to close. Throughout the course of my career I’ve seen organizations that think it’s enough to simply […]
A recent article in on Mashable.com listed the following reasons Google+ has an advantage over other social business platforms, and could win over the social enterprise. Smart Integration With Existing Google Apps Google+ Already Knows a Lot About You Google+ Is Uniquely Positioned to Help You Find and Share Interesting Content Google+ Integrates Public and […]
Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created. These are tried and tested content formulas that have been used for years. The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years […]
When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google’s Panda update fresh on our minds, but […]
I see a shift in search engine optimization emphasis (or more importantly online brand visibility success); one that places a greater emphasis on custom content creation. Perhaps nothing super-new, but certainly more important. Take a look at Google’s new indexing system Caffeine as a starting place. Caffeine was launched back in June 2010 to improve […]
So it used to be part of some search engine optimization strategies to write articles and then post them on content sites like Ezinearticles.com with links back to the original content or specific product or service pages that pay off the article. Recently Google’s Farmer update stripped many of these article sites from their search […]
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and […]
Search engines Google and Bing – and soon Yahoo! for sure – are using more and more social content in determining search rankings. The ripple effect of this move is something that is changing the way brands embrace social media, the way they utilize their blog, and now the way they embrace their corporate website.It […]