6 Elements of a Readable and Shareable Blog Post

It’s one thing to write a blog post and another to make it readable and shareable. As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and […]

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Increasing PPC Conversion Rates With Mobile Landing Pages

Mobile users are shopping and searching for information on their phones more than ever. In fact, according to eMarketer, the average US adult will spend 3 hours and 43 minutes each day on mobile devices. While not all of this time is spent online, 49 percent of consumers use their smartphone for shopping, and in […]

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Managing a Blog Can be Difficult. Here’s Why it Might be Time to Hire an Agency

I speak with prospective clients nearly every day about SEO, paid search, and certainly content. In fact, the importance of content creation for marketing departments cannot be overstated and often dominates these conversations. Content is critical for our clients as it most-assuredly strengthens all our SEO efforts and plays a role in PPC and paid […]

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6 Ways to Deliver Content on Any Budget

Every marketing department out there wishes for a bottomless budget but that just isn’t realistic. More often than not, marketing has too many goals and not enough funds to meet them. That said, a great marketing strategy doesn’t need an endless supply of funds to be successful. When it comes to creating content – in […]

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5 Ways to Get Over Writer’s Block When Creating Your Next Blog Post

Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]

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Why Blogs Are Vital To Your Business

In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience. In fact, a consumer behavior study by Technorati revealed consumers […]

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5 Ways a Blog Can Benefit Your Business

The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]

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What Type of Content Works Best for Your Brand?

Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to […]

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