CafeGive Social – Turning Marketing into Cause Marketing

Social Media Marketing activities are typically self-centered. I don’t say ‘self-centered’ in a bad way, just stating a fact that when you’re social media marketing, you’re usually attempting to build online brand visibility, and social community, for you, your business, your brand, or someone else’s brand. I mean, that’s why you spend the time on […]

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Are you an SMB that struggles to integrate social media?

Are you an SMB that struggles to integrate social media? Apparently you’re not alone. In a recent article published by eMarketer, the percentages showed about 50% of SMB’s don’t currently use social media to engage their audience. About 25% don’t even plan to in the next 12 months. That’s amazing, and telling. Considering the massive […]

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Make That… 8 Unpleasant Truths About Social Media

I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a […]

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Starbuck’s Social Media Lesson – Something We Can All Learn From

Just read the Business 2 Community blog by Melissa Agnes – Starbuck’s Lesson:  A Social Media Attack Can Arise When Least Expected – and it highlights a social media marketing lesson that everyone who uses social media should understand clearly: “When it comes to communicating with your customers and fans on social media, truth, transparency […]

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The Social Media Opportunity for Traditional Brand Marketers

While there are some traditional brands that have leapt into social media with success – Ford comes to mind – there are many others that don’t see the benefit. Or perhaps it’s more than likely that they view social media as beneath them or not a viable medium for their brand message. Well check out […]

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Google Plus, Twitter and Providing the Most Relevant Search Results

So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this? Google’s latest development […]

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A Google+ Fail – At Least I Think So

A couple blog posts ago my business partner Jason wrote about 5 Reasons Google+ will Fail and +1 Why it Will Succeed.  The main reason (that he touched on) Google+ will fail is that they are simply too late to the party. If Google had launched their social networking solution at or around the same time […]

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5 reasons why Google+ will fail, +1 why it will succeed

“My Google+ home page is worse than a ghost town. It doesn’t even feel haunted.”  That’s what a writer from the Omaha World Herald wrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.” I have […]

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Twitter Management – 6 Directories to Consider

Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories. Here are 6 of our favorite Twitter directories that you may want to consider as you manage your Twitter account and improve your […]

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