A client recently asked, “Does LinkedIn deprioritize posts with external links, or does it just prioritize native content?” It’s a sharp question that speaks to a common challenge in B2B marketing: how to balance content designed to drive website traffic with content that builds authority and engagement on LinkedIn. For marketing leaders looking to optimize […]
It’s one thing to write a blog post and another to make it readable and shareable. As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and […]
Social Media Marketing activities are typically self-centered. I don’t say ‘self-centered’ in a bad way, just stating a fact that when you’re social media marketing, you’re usually attempting to build online brand visibility, and social community, for you, your business, your brand, or someone else’s brand. I mean, that’s why you spend the time on […]
Are you an SMB that struggles to integrate social media? Apparently you’re not alone. In a recent article published by eMarketer, the percentages showed about 50% of SMB’s don’t currently use social media to engage their audience. About 25% don’t even plan to in the next 12 months. That’s amazing, and telling. Considering the massive […]
I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a […]
Just read the Business 2 Community blog by Melissa Agnes – Starbuck’s Lesson: A Social Media Attack Can Arise When Least Expected – and it highlights a social media marketing lesson that everyone who uses social media should understand clearly: “When it comes to communicating with your customers and fans on social media, truth, transparency […]
While there are some traditional brands that have leapt into social media with success – Ford comes to mind – there are many others that don’t see the benefit. Or perhaps it’s more than likely that they view social media as beneath them or not a viable medium for their brand message. Well check out […]
So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this? Google’s latest development […]
A couple blog posts ago my business partner Jason wrote about 5 Reasons Google+ will Fail and +1 Why it Will Succeed. The main reason (that he touched on) Google+ will fail is that they are simply too late to the party. If Google had launched their social networking solution at or around the same time […]
“My Google+ home page is worse than a ghost town. It doesn’t even feel haunted.” That’s what a writer from the Omaha World Herald wrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.” I have […]