Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories. Here are 6 of our favorite Twitter directories that you may want to consider as you manage your Twitter account and improve your […]
If you do any sort of social media maketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer […]
I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts. I think people and companies are getting too caught up in the measurement of ROI in […]
First… you’ll notice I added ‘networking’ to social media in this blog’s title. Social media in a general sense consists of all blogs, content aggregators and niche communities built around certain subjects. To this end, social media hasn’t even scratched the surface, but when it comes to social media networking sites that keeps a ton of this […]
I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small businesses. It’s very interesting to read through the answers. When I first got started in […]
Increasing your Twitter followers helps you or your company establish a social media network that can have many benefits, including an outlet forcustom content, a sounding board for opinions and ideas, and possible base of prospects for social media marketing. To grow your follower base takes time (if done correctly) so be patient. You should also […]
We came across this VERY funny company (BuzzFeed.com) MEMO to employees on how to deal with the imminent rapture this Saturday, May 21, 2011. We hope you enjoy it too!
In our last blog – Measuring the Value of Social Media Marketing – I touched on the fact that social media marketing shouldn’t be held hostage by the need to measure ROI. It’s a marketing process and not an event. What I mean by this is that it takes time to build a following – whether this […]
Most, if not all, businesses today recognize that social media marketing is an important tool in their marketing arsenal. (Side note… if you don’t please give us a call right away). That said it’s important to realize that just like any marketing medium there’s a right way and a wrong way to do it. There’s no clearly defined right […]
I remember in the early 90’s, working at a marketing agency, all the talk was about breaking down the marketing silos. You know… various groups or departments off working on their own, oblivious to what the other group or department was doing. There was a general advertising silo that didn’t work with the demand generation silo. The Internet silo […]