Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 […]
It seems to me that in the evolution of business over the years that we should be beyond this. Right? Marketing should be talking to sales and sales should be talking to marketing. I mean duh. The reality is that sales and marketing often still don’t talk. They don’t strategize; they don’t tell each other what […]
There are questions that every PPC campaign manager should ask when designing a program. I mean, they should ask them if they want to be successful. The thing is, Google is not going to ask you if you’ve done your homework. They will ask you for payment though, and if you haven’t asked yourself the following […]
So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this? Google’s latest development […]
“My Google+ home page is worse than a ghost town. It doesn’t even feel haunted.” That’s what a writer from the Omaha World Herald wrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.” I have […]
Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories. Here are 6 of our favorite Twitter directories that you may want to consider as you manage your Twitter account and improve your […]
Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created. These are tried and tested content formulas that have been used for years. The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years […]
Increasing your Twitter followers helps you or your company establish a social media network that can have many benefits, including an outlet forcustom content, a sounding board for opinions and ideas, and possible base of prospects for social media marketing. To grow your follower base takes time (if done correctly) so be patient. You should also […]
We came across this VERY funny company (BuzzFeed.com) MEMO to employees on how to deal with the imminent rapture this Saturday, May 21, 2011. We hope you enjoy it too!
Search engine optimization (SEO) is only one part of online brand visibility. Or perhaps SEO is evolving into a more complex, content driven, social media engagement process that revolves around a company’s products and solutions. Having a website is great! You’ve arrived at the party, but you’re empty-handed. Does anyone know you’re there? The web is enormous […]