The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]
Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to […]
Almost anyone can create decent content. But exceptional content? Now, that takes more effort and planning. You’ve probably heard the phrase, “Content is King,” which is true. But if you send out lots of mediocre content, it creates extra noise in an already saturated market. And frankly, it doesn’t do you or your business any […]
Everywhere people are searching for happiness and they’ll leave no rock unturned. What if you could use SEO to make people happy? You see, Google likes their users to be happy and they’ve made lots of great changes to improve user experience. We could learn a thing or two by Google’s approach and from the […]
A search engine optimization (SEO) strategy will help you rank higher in search results, but simple SEO mistakes could affect your bottom line. Everyone makes mistakes. Though some may be costlier than others for your business. With so many consumers using the internet to research products and services, your website should not only stand out […]
Have you heard? Google made another sweeping change to offer an improved way of listing local businesses in search results. Say “bye bye” to local 5 or 7-packs and “hello” to the new and improved 3-pack layout as Google moves toward offering more mobile-friendly search options. As we dive into Google’s update, there are a […]
These days it’s all about content, content, content. Companies everywhere are using content to improve their SEO, connect with customers, add value, and offer great information. But what does this really mean? What the heck is good content anyway? You’re not alone. This is the cry of many business owners as they realize they have […]
Establishing a successful blog is more than spinning up a WordPress site. Managing a blog is about well-written blog posts that engage your audience, offer relevant information, and promote your brand. If done right and sustained over time, it can also go a long way toward establishing thought-leadership, but there’s more to writing a great […]
Mobile users are shopping and searching for information on their phones more than ever. In fact, over 50% of people use their phone as their primary source to find information and 59% of mobile users accept mobile ads as they would TV or online ads. Due to this boom in popularity, mobile ads and landing […]
When we speak with blog writing prospects it’s almost a guarantee that we’ll get asked the question: “Why should I outsource our blog writing to an agency when I can get our employees to do if for free?” This is a logical question to be sure, but given the number of blog management clients we’re […]