6 Avoidable SEO Mistakes that are Killing Your Website Performance

Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]

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6 Elements of a Readable and Shareable Blog Post

It’s one thing to write a blog post and another to make it readable and shareable. As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and […]

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18 Questions Marketing Needs to Ask Sales

It seems that for as long as I’ve been in marketing there has been this divide that exists with the sales, or business development team. That said I started my career in business development and, now that I’m in marketing, I realize we never even thought of the great folks over in the marketing department […]

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Your Best SEO Strategy? Don’t Rely Solely on SEO

Search engine optimization (SEO) should most certainly be part of your digital marketing toolbox heading into 2020. Competition for search engine rankings and organic traffic continues to grow requiring a website and content to be properly optimized for search. That said if your digital marketing toolbox relies solely on SEO to build website traffic, you […]

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Digital C4 – Our Top 10 Blog Posts of 2019

Digital C4 wants to extend a Happy Holidays to all of our clients, friends, and valued partners! 2019 was a year of challenges and achievements that put us in a great position for a fabulous 2020. Thank you to all of those organizations and folks that went in to making that possible. To close out […]

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SEO 101: Building a Keyword List for Website Success

There’s a lot that can go into creating a manageable keyword list for your website but seeing as though this is an SEO 101 post, I’m going to keep things high-level. Why do you need a keyword list? Many companies I speak with about SEO don’t have an established, well thought out, list of keywords […]

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Increasing PPC Conversion Rates With Mobile Landing Pages

Mobile users are shopping and searching for information on their phones more than ever. In fact, according to eMarketer, the average US adult will spend 3 hours and 43 minutes each day on mobile devices. While not all of this time is spent online, 49 percent of consumers use their smartphone for shopping, and in […]

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