Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]
The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it […]
There’s a lot that can go into a smart search engine optimization (SEO) strategy, but one question a lot of people ask us is, “What can I do to my website today to improve its optimization and visibility?” That’s a good question. Afterall, while there are many factors that comprise SEO, there are best practices […]
When we started Digital C4 back in early 2010 we just offered search engine optimization (SEO) and paid search marketing – mainly Google Ads. Writing blog posts and developing content for clients was on our radar, but it wasn’t something we really considered as a service offering. Fast forward to 2019 and today blog management […]
The words “site migration” get tossed around a lot for a number of different website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are planning, it can […]
Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]
Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]
Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]
Search engine optimization (SEO) success is often measured with key performance indicators (KPIs). Even if you’re an eCommerce or marketplace platform, where performance is mostly tied to revenue and conversions, you must measure how much revenue and conversions are coming from your SEO efforts. Most of our clients have and maintain traditional websites and when […]
It seems that for as long as I’ve been in marketing there has been this divide that exists with the sales, or business development team. That said I started my career in business development and, now that I’m in marketing, I realize we never even thought of the great folks over in the marketing department […]