Every marketing department out there wishes for a bottomless budget but that just isn’t realistic. More often than not, marketing has too many goals and not enough funds to meet them. That said, a great marketing strategy doesn’t need an endless supply of funds to be successful. When it comes to creating content – in […]
Every organization wants their website to appear on page one for a search. We get it. We also try to educate our clients – especially those in competitive industries – that search engine optimization (SEO) takes time. It’s a long-term endeavor and expectations need to be established at the outset. One of our clients recently […]
Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]
There’s a lot that can go into a smart search engine optimization (SEO) strategy, but one question a lot of people ask us is, “What can I do to my website today to improve its optimization and visibility?” That’s a good question. Afterall, while there are many factors that comprise SEO, there are best practices […]
Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]
You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website. Be known as […]
The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn’t even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root. Even so, good SEO isn’t […]
The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]
Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to […]
Almost anyone can create decent content. But exceptional content? Now, that takes more effort and planning. You’ve probably heard the phrase, “Content is King,” which is true. But if you send out lots of mediocre content, it creates extra noise in an already saturated market. And frankly, it doesn’t do you or your business any […]