6 More SEO Mistakes Worth Avoiding

A well thought out search engine optimization (SEO) strategy is a must in today’s competitive online landscape. If your strategy is sound, and your patient, it can go a long way in helping your keywords rank better and help improve organic site traffic. That said if it’s not sound, poor SEO could be costing your […]

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SEO Agency Engagement – Timing Can be Critical

I speak to a lot of prospective clients about search engine optimization (SEO) and many that are in the process of updating or reworking their website tell me the timing isn’t right yet to engage. They want to finish their website redesign and then they’ll be ready to chat about SEO. Hold up. Hold up. […]

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6 Elements of a Readable and Shareable Blog Post

It’s one thing to write a blog post and another to make it readable and shareable. As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and […]

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8 SEO Best Practices for Using Keywords

Every organization wants their website to appear on page one for a search. We get it. We also try to educate our clients – especially those in competitive industries – that search engine optimization (SEO) takes time. It’s a long-term endeavor and expectations need to be established at the outset. One of our clients recently […]

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The Importance of Offers in B2B Paid Search Marketing Campaigns

Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]

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Tips and Considerations for Optimizing Web Copy and Blog Posts

The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it […]

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6 Important SEO Elements, and One Must Have, for Website Success

There’s a lot that can go into a smart search engine optimization (SEO) strategy, but one question a lot of people ask us is, “What can I do to my website today to improve its optimization and visibility?” That’s a good question. Afterall, while there are many factors that comprise SEO, there are best practices […]

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New eBook – 15 SEO Best Practices for Website Migration Success

The words “site migration” get tossed around a lot for a number of different website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are planning, it can […]

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