Today’s (Online) Content Lifecycle

Creating content that’s fresh, relevant (to whatever it is you’re applying it to), and well-written is crucial today for so many reasons. A few of them… Search engine optimization and visibility (SEO) Establishing thought-leadership Shrinking sales cycles Building brand loyalty Generating leads Generating social media conversation and followers When I think about content marketing, I […]

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SEO Insights Directly from Google’s Search Quality Team

Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things […]

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When Times are Tough – Ramp UP your SEO

I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense! In a nutshell Nick says: 1. Cut back on your online advertising 2. Minimize […]

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Content Marketing for Brand Reputation

There’s a ton of buzz – all perfectly valid – around content marketing and how to engage agencies to make the most of it. Content marketing is a tremendously valuable tool in the inbound marketing arena as the Content Marketing Institute suggested in their recent article – 3 Cases that Prove the Power of Content […]

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Fielding the Best (Agency) Team

Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there: “Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the […]

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Boost Website Performance by Revisiting On-Page SEO

Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor. We’ve all had clients that ask the question, “How long will this take? 3 months?” and I always respond in the same way… “It depends […]

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Make That… 8 Unpleasant Truths About Social Media

I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a […]

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How to Improve Your Site Interaction and Analytics… Big Time!

Here at Digital C4 we help clients improve their online visibility, and we do that by implementing smart search engine optimization tactics and strategies. With today’s search engine algorithm changes there is no tactic or strategy more effective (or important) to improving that visibility than fresh, well-written and produced content – be it a blog, […]

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Starbuck’s Social Media Lesson – Something We Can All Learn From

Just read the Business 2 Community blog by Melissa Agnes – Starbuck’s Lesson:  A Social Media Attack Can Arise When Least Expected – and it highlights a social media marketing lesson that everyone who uses social media should understand clearly: “When it comes to communicating with your customers and fans on social media, truth, transparency […]

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Integrating Blog and Social Content into Your Website

As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts. We’ve worked with our clients to share and promote these posts through social media networks, opening […]

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