As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts. We’ve worked with our clients to share and promote these posts through social media networks, opening […]
We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often […]
As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites. This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most […]
If we’ve seemed a little quiet lately that’s because we’ve been busy on a whole lot of fronts. We’ve got some fantastic new clients, some great work we’ve been busy with, and we’ve been building a new website. Take a look around… we’ve made our blog and all of its content more of a focus. […]
While there are some traditional brands that have leapt into social media with success – Ford comes to mind – there are many others that don’t see the benefit. Or perhaps it’s more than likely that they view social media as beneath them or not a viable medium for their brand message. Well check out […]
I was recently reading a blog on ReadWriteWeb that highlights Matt Cutts’ video that discusses the importance of good content over SEO. He goes on to say that they try to make it so that “sites don’t have to do SEO” and that there’s “no bonus for having good SEO.” I certainly believe that content now more […]
I recently read Wendy Montes de Oca’s blog over at Target Marketing entitled, Is Blogging the Online Dinosaur? Before I could even imagine what she was thinking my eyes read down to the short third paragraph that said, “I beg to differ.” Phew! The argument for the dinosaur comment really couldn’t be further from the truth… “that with […]
I’ve worked the better part of the last 15 years with B2B technology companies that sell products with lengthy sales cycles and high price tags; million dollar plus software or hardware solutions that take on average 6-9 months to close. Throughout the course of my career I’ve seen organizations that think it’s enough to simply […]
As 2011 winds to a close (which frankly is hard to believe since it was just January!) we decided to roll out what will be our annual Digital Marketing Insights for the following year. Our Insights will focus on the three areas that make up our agency offering of helping companies improve their online brand visibility: […]
So most of the talk lately has been whether Google+ will challenge Facebook in the consumer social media network space. Not going to happen! But… I would ask whether Facebook could potentially challenge Amazon in the consumer online retail space. Now there’s a battle I’d like to see. With just over $34 billion in online sales last year, a […]