Fielding the Best (Agency) Team

Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there: “Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the […]

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Boost Website Performance by Revisiting On-Page SEO

Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor. We’ve all had clients that ask the question, “How long will this take? 3 months?” and I always respond in the same way… “It depends […]

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Make That… 8 Unpleasant Truths About Social Media

I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a […]

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How to Improve Your Site Interaction and Analytics… Big Time!

Here at Digital C4 we help clients improve their online visibility, and we do that by implementing smart search engine optimization tactics and strategies. With today’s search engine algorithm changes there is no tactic or strategy more effective (or important) to improving that visibility than fresh, well-written and produced content – be it a blog, […]

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Starbuck’s Social Media Lesson – Something We Can All Learn From

Just read the Business 2 Community blog by Melissa Agnes – Starbuck’s Lesson:  A Social Media Attack Can Arise When Least Expected – and it highlights a social media marketing lesson that everyone who uses social media should understand clearly: “When it comes to communicating with your customers and fans on social media, truth, transparency […]

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Integrating Blog and Social Content into Your Website

As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts. We’ve worked with our clients to share and promote these posts through social media networks, opening […]

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New SlideShare – Adwords (PPC) Best Practices

We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often […]

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GapSEO – Making Your Dynamic Content Work Harder

As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites.  This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most […]

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Welcome to our New Website

If we’ve seemed a little quiet lately that’s because we’ve been busy on a whole lot of fronts. We’ve got some fantastic new clients, some great work we’ve been busy with, and we’ve been building a new website. Take a look around… we’ve made our blog and all of its content more of a focus. […]

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The Social Media Opportunity for Traditional Brand Marketers

While there are some traditional brands that have leapt into social media with success – Ford comes to mind – there are many others that don’t see the benefit. Or perhaps it’s more than likely that they view social media as beneath them or not a viable medium for their brand message. Well check out […]

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