As I scour the Interwebs seeking new clients I often find myself at company blogs. Some are fantastic! Others, however, leave me scratching my head. I consider good blogging to be the gateway into a company’s social media footprint; the foundation of the social media conversation they are looking to engage in. And yet, their […]
We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I […]
You have a blog, and while that’s a great start you need to start getting people to read it. Preferably the right people – prospects, customers, partners, industry colleagues, etc. While it can take time to generate a solid following, don’t give up. I see too many companies with blogs that started strong, yet the […]
It happens to almost every company out there that has a web presence… the site upgrade. Only I use the word upgrade cautiously, because while the graphics and imagery, maybe even the user experience, might be a step up from your old site at the end of the day people need to find you; likely […]
I was recently reading Brick Marketing’s blog – SEO Firms in India: Are They Any Good? – and it got me thinking. Digital C4 uses an India-based service provider for our back-end SEO-related services and we couldn’t be happier with the service, results, effort, and thoroughness of what they deliver. But that said how we […]
Last year we provided you with our first Digital Insights – a look into the year ahead in Digital Marketing. Some predictions we got right; some we didn’t, but we hope that our thoughts helped you plan for the year ahead. Again this year, we’ve outlined 12 things to consider as you plan your strategies […]
It’s nearing that time of year when we begin to take a look at what 2013 might hold in store for us from a digital marketing perspective. But before we dive into next year we thought looking back at some of our digital marketing insights for 2012 might be in order. One of the predictions […]
Creating content that’s fresh, relevant (to whatever it is you’re applying it to), and well-written is crucial today for so many reasons. A few of them… Search engine optimization and visibility (SEO) Establishing thought-leadership Shrinking sales cycles Building brand loyalty Generating leads Generating social media conversation and followers When I think about content marketing, I […]
Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things […]
I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense! In a nutshell Nick says: 1. Cut back on your online advertising 2. Minimize […]