Chuck Swanson is a co-founder of Digital C4 and the SEO, AEO and Content lead for all client engagement. With over 20 years of experience in agency and marketing leadership, he’s helped startups and enterprise-level organizations navigate the search landscape.
When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google’s Panda update fresh on our minds, but […]
First… you’ll notice I added ‘networking’ to social media in this blog’s title. Social media in a general sense consists of all blogs, content aggregators and niche communities built around certain subjects. To this end, social media hasn’t even scratched the surface, but when it comes to social media networking sites that keeps a ton of this […]
I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small businesses. It’s very interesting to read through the answers. When I first got started in […]
In our last blog – Measuring the Value of Social Media Marketing – I touched on the fact that social media marketing shouldn’t be held hostage by the need to measure ROI. It’s a marketing process and not an event. What I mean by this is that it takes time to build a following – whether this […]
I see a shift in search engine optimization emphasis (or more importantly online brand visibility success); one that places a greater emphasis on custom content creation. Perhaps nothing super-new, but certainly more important. Take a look at Google’s new indexing system Caffeine as a starting place. Caffeine was launched back in June 2010 to improve […]
One year ago today, my business partner Jason Nuss and I launched Digital C4, and frankly I’m blown away by two things. First I’m surprised at how quickly the year has gone by, but then it seems as I age the years accelerate. Second, I’m somewhat surprised at quickly we’ve grown.We launched C4 in the […]
So it used to be part of some search engine optimization strategies to write articles and then post them on content sites like Ezinearticles.com with links back to the original content or specific product or service pages that pay off the article. Recently Google’s Farmer update stripped many of these article sites from their search […]
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and […]
I remember in the early 90’s, working at a marketing agency, all the talk was about breaking down the marketing silos. You know… various groups or departments off working on their own, oblivious to what the other group or department was doing. There was a general advertising silo that didn’t work with the demand generation silo. The Internet silo […]
Social media marketing gives companies a great opportunity to show and display personality. Have some fun while also being serious! So much has been made recently of the business benefits of social media marketing, how to leverage social media for lead generation, and measuring ROI from social media that it’s nice to see the lighter side. In […]