So it used to be part of some search engine optimization strategies to write articles and then post them on content sites like Ezinearticles.com with links back to the original content or specific product or service pages that pay off the article. Recently Google’s Farmer update stripped many of these article sites from their search […]
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and […]
I remember in the early 90’s, working at a marketing agency, all the talk was about breaking down the marketing silos. You know… various groups or departments off working on their own, oblivious to what the other group or department was doing. There was a general advertising silo that didn’t work with the demand generation silo. The Internet silo […]
Social media marketing gives companies a great opportunity to show and display personality. Have some fun while also being serious! So much has been made recently of the business benefits of social media marketing, how to leverage social media for lead generation, and measuring ROI from social media that it’s nice to see the lighter side. In […]
Search engines Google and Bing – and soon Yahoo! for sure – are using more and more social content in determining search rankings. The ripple effect of this move is something that is changing the way brands embrace social media, the way they utilize their blog, and now the way they embrace their corporate website.It […]