How to Be Relevant with Online Offers and Incentives

Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business? Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives […]

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Achieving Online Brand Visibility with a New Website

So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do […]

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Social Media Marketing – Getting the Most from Google Reader

If you do any sort of social media maketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer […]

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Custom Content Creation Infographic

We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build […]

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Measuring the Value of Social Media Marketing

I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts. I think people and companies are getting too caught up in the measurement of ROI in […]

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7 Content Optimization Tips for Better Online Brand Visibility

When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google’s Panda update fresh on our minds, but […]

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The Real Three Players in Social Media Networking Today

First… you’ll notice I added ‘networking’ to social media in this blog’s title. Social media in a general sense consists of all blogs, content aggregators and niche communities built around certain subjects. To this end, social media hasn’t even scratched the surface, but when it comes to social media networking sites that keeps a ton of this […]

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Social Media and the Evolution of Lead Generation

I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small businesses. It’s very interesting to read through the answers. When I first got started in […]

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