What My Crazy Vacation and Running a Startup Have in Common

While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations […]

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What Kids (and Potatoes) Taught Me Today

So, today I had the distinct privilege of being a chaperone for my daughter’s second grade class as they set out for the Oregon Food Bank to volunteer. You see, May 8th is Mount Hood Climb Service Day at her school, where every student from Pre-K to grade 12 does community volunteering to honor the […]

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The Effects of Content Integration on your Homepage

Last June we undertook a website overhaul that resulted in us placing our blog content on our homepage. This isn’t revolutionary by any stretch, but we wanted to showcase a fresh stream of content relevant to what we do as an agency; I mean after all, isn’t that what site visitors (and… ahem… Google too) […]

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5 Easy Add-Ons That Increase Blogging Effectiveness

As I scour the Interwebs seeking new clients I often find myself at company blogs. Some are fantastic! Others, however, leave me scratching my head. I consider good blogging to be the gateway into a company’s social media footprint; the foundation of the social media conversation they are looking to engage in. And yet, their […]

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5 Things in 5 Minutes to Increase your Blog Readership

You have a blog, and while that’s a great start you need to start getting people to read it. Preferably the right people – prospects, customers, partners, industry colleagues, etc. While it can take time to generate a solid following, don’t give up. I see too many companies with blogs that started strong, yet the […]

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Four Steps to Building Content Marketing Success

We’ve said it before and we might as well say it again… the importance of content marketing continues to grow. Companies are taking notice however. According to the Content Marketing Institute survey, 54 percent of B2B responders plan on increasing or increasing significantly their content marketing budgets over the course of 2013. This same survey […]

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SEO Best Practices for Website Migrations

It happens to almost every company out there that has a web presence… the site upgrade. Only I use the word upgrade cautiously, because while the graphics and imagery, maybe even the user experience, might be a step up from your old site at the end of the day people need to find you; likely […]

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Outsourcing SEO Overseas: The Right Way to Do It

I was recently reading Brick Marketing’s blog – SEO Firms in India: Are They Any Good? – and it got me thinking. Digital C4 uses an India-based service provider for our back-end SEO-related services and we couldn’t be happier with the service, results, effort, and thoroughness of what they deliver. But that said how we […]

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