I speak with prospective clients nearly every day about SEO, paid search, and certainly content. In fact, the importance of content creation for marketing departments cannot be overstated and often dominates these conversations. Content is critical for our clients as it most-assuredly strengthens all our SEO efforts and plays a role in PPC and paid search campaigns as an offer strategy.
One of the best and most popular ways our clients use content is fueling their blogs. Blogs are a fantastic SEO strategy if done well, but we hear (and often see) that creating a consistent stream of well-written blog content is challenging. More often than not, it’s a bandwidth issue – companies aren’t not typically staffed with blog management folks or content producers with a focus on blog posts. As a result, we often see a once robust blog that slowly fades away into obscurity. It’s a sad thing really!
While it’s easy to brush off blog content, it can also be detrimental to the health of your organizations website. So rather than fall behind, outsource! We help numerous clients with writing and blog management. We write, post blogs on their behalf, and sometimes just “project manage” the blog so they never see gaps in publishing. We manage it so they don’t have to, and they all see the value. After all, the metrics don’t lie!
6 Reasons to Outsource Your Blog Management
1. We keep our deadlines so you keep a consistent, steady stream of content to your site.
If you’re in charge of your company blog, you know how difficult it is to keep people on schedule when it comes to writing. Just take a look at some company blogs online and you’ll see for yourself. First, you’ll see once a week or more. Then twice a month. Quickly it becomes once a month. Soon you’ll notice that the last post was 3 months ago. This lack of dynamic content not only hurts your search visibility, but it makes your company look bad! Our blogging clients enjoy consistent and ongoing content populating their blog. It’s our worry, not yours!
2. We deliver optimized content that works hard for your website.
Writing content is one thing. Writing content with SEO best practices in mind is yet another. Delivering content that is optimized for the keywords that drive prospects and customers to your site is what we do. Each blog post comes fully equipped (standard… no up-charge here) with recommended Meta data, outbound links, and even social media post recommendations to make your life easy. If you provide your social media login credentials to us, we’ll even push your social media posts for you when we push your blog post live.
3. We won’t run out of topic ideas.
It’s not easy to keep a steady stream of blog topics coming in, but we’ll never run out of ideas for a blog. Why? Well for starters it’s our job! We’ve honed the skills it takes to cull the Interwebs for curation opportunities, so that we can deliver content that speaks to your prospects and customers in your voice, with your brand tone, consistently. Also, we work with our clients to develop content and topic priorities. Their marketing departments are always working on promoting various services and/or products, and we can back-fill content to the blog to support those initiatives.
Not only do we recommend social media posts for your channels – Facebook, Twitter, LinkedIn or otherwise – but we share your posts at social media sites like relevant LinkedIn Groups that might be relevant for your organization. This helps initiate dialogue and drive relevant traffic to your posts.
5. We can eliminate the inefficiencies associated with managing your blog in house.
If you’re like most organizations we speak to, you likely don’t have any one person dedicated to your blog. Rather, you have marketers that are likely pulled away from their main job responsibilities to write an occasional post. Then, your web dev person has to be pulled away from their responsibilities to post it. This goes away when you outsource your blog writing and management.
6. We can manage your blog, not just your content.
We can provide a soup-to-nuts blog management process that includes creation (design and programming) of your blog, promotion and marketing of your blog, writing and creating content for your blog, and the regular updating and maintenance of your blog as well. Why not let us handle the full circle needs of your blog so you don’t have to.
Most of our clients see their blog as a key marketing ingredient to accomplishing their website goals. Digital C4 can help take your blogging efforts to the next step. Request a complementary content audit or reach out for a free estimate.