6 More SEO Mistakes Worth Avoiding

A well thought out search engine optimization (SEO) strategy is a must in today’s competitive online landscape. If your strategy is sound, and your patient, it can go a long way in helping your keywords rank better and help improve organic site traffic. That said if it’s not sound, poor SEO could be costing your […]

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Tips and Considerations for Optimizing Web Copy and Blog Posts

The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it […]

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9 Point Checklist for Reducing Page Load Time

At Digital C4, we often work with our clients to improve their page load times. It’s part of our SEO process. We’ll go through a list of things known to be killers when it comes to website performance and page load times. Below, I’m going to list, as a checklist of sorts, some things you […]

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5 Reasons to Outsource SEO to an Agency

When it comes to search engine optimization – SEO – there’s a lot at stake for most businesses. And yet, we come across many organizations that tell us they’re going to manage it internally. Or, better yet, their neighbor’s son is good at computers and is helping us out. Or, even better yet, they don’t […]

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9 KPIs for Tracking SEO Success

Search engine optimization (SEO) success is often measured with key performance indicators (KPIs). Even if you’re an eCommerce or marketplace platform, where performance is mostly tied to revenue and conversions, you must measure how much revenue and conversions are coming from your SEO efforts. Most of our clients have and maintain traditional websites and when […]

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YouTube SEO: How to Optimize Your Videos for YouTube Search

YouTube SEO, or video optimization, is something we recommend for every client we work with that has a YouTube presence. It is the second largest search engine in the world behind Google, and Google owns YouTube. When it comes to optimizing your content, whether website content or video content on YouTube, you want to make […]

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SEO Agency Engagement – Timing Can be Critical

I speak to a lot of prospective clients about search engine optimization (SEO) and many that are in the process of updating or reworking their website tell me the timing isn’t right yet to engage. They want to finish their website redesign and then they’ll be ready to chat about SEO. Hold up. Hold up. […]

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