Website migrations come in many forms—a complete redesign, a refresh of key pages, or adding new functionality. No matter the scope, one thing remains certain: your SEO is at risk without careful planning. Changes to URL structures, navigation, metadata, and redirects can significantly impact your search rankings and organic traffic if mishandled.
At Digital C4, we’ve seen firsthand how the lack of a structured migration strategy can lead to missed opportunities and lost rankings. For example, we worked with a client who inherited over a thousand broken links from previous migrations, all due to poor planning. That’s why we developed the B2B SEO Migration Checklist, featuring 30 actionable steps to help businesses safeguard their SEO during site transitions.
Why Your SEO Deserves Attention During Migration
Your website is more than a digital storefront; it’s a critical source of leads, visibility, and brand authority. A migration—whether it’s a refresh or a full redesign—can disrupt that ecosystem. Without a plan to address URL changes, redirects, and content updates, the rankings you’ve built could take a hit.
Our checklist focuses on the core SEO practices you need to retain and even enhance your rankings, including:
- Pre-Migration Preparation: From auditing your backlink profile to setting clear SEO goals, preparation is the foundation of a successful migration.
- Redirect Strategy: Proper 301 redirects preserve your link equity and ensure users (and search engines) find your new pages.
- Post-Migration Monitoring: Ongoing tracking of traffic, rankings, and errors ensures your site remains healthy after launch.
What’s Inside the B2B SEO Migration Checklist?
This comprehensive checklist of 30 actionable steps helps minimize traffic loss and ranking drops, including:
- Auditing your site’s SEO performance before migration.
- Mapping old URLs to new ones with logical redirects.
- Optimizing technical SEO for mobile-first indexing and Core Web Vitals.
- Monitoring crawl errors, backlinks, and rankings post-launch.
It’s concise, actionable, and designed for B2B businesses that rely on their websites to drive growth.
Start Your Migration on the Right Foot
Website migrations don’t have to be daunting or costly to your SEO performance. Armed with a 30-step checklist, you can protect your rankings, retain your traffic, and set the stage for growth.
Download the B2B SEO Migration Checklist today and take control of your website transition. If you’d like expert support, Digital C4 is here to guide you every step of the way.