The Continued Evolution of SEO… to WSO?

So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better. If you work in the digital marketing space, […]

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Black Hat SEO and why you should run (evolve) like Heck!

SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s […]

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Local SEO – 5 strategies to get started

We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ […]

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Using PPC and Adwords to Create an SEO Keyword List

Putting that SEO keyword list together is important part of any website optimization effort. Of course the keyword list, while forming the foundation for your SEO efforts is critical it should never be a static list. It should evolve and morph over time as you see ranking success (or no ranking success), measure keyword site […]

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The Effects of Content Integration on your Homepage

Last June we undertook a website overhaul that resulted in us placing our blog content on our homepage. This isn’t revolutionary by any stretch, but we wanted to showcase a fresh stream of content relevant to what we do as an agency; I mean after all, isn’t that what site visitors (and… ahem… Google too) […]

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SEO Best Practices for Website Migrations

It happens to almost every company out there that has a web presence… the site upgrade. Only I use the word upgrade cautiously, because while the graphics and imagery, maybe even the user experience, might be a step up from your old site at the end of the day people need to find you; likely […]

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Outsourcing SEO Overseas: The Right Way to Do It

I was recently reading Brick Marketing’s blog – SEO Firms in India: Are They Any Good? – and it got me thinking. Digital C4 uses an India-based service provider for our back-end SEO-related services and we couldn’t be happier with the service, results, effort, and thoroughness of what they deliver. But that said how we […]

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Long overdue, Google’s Exact-Match Domain Update

Google’s been busy again with its Algorithm updates. In September and October they released a few new updates that may have affected you and your website(s).  The one update I found most noteworthy was something Google has been talking about doing for a while, the exact-match domain update. Google EMD Update This update is targeted […]

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