Why Outsourcing SEO to an Agency in 2025 Is Your Smartest Business Move

In 2025, search engine optimization remains at the forefront of digital marketing strategies, driven by relentless algorithm updates and the rapid integration of AI into search engines. As businesses strive to capture the fleeting attention of online audiences, staying competitive demands more than foundational SEO knowledge. It requires a deep understanding of evolving trends, technologies, […]

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9 KPIs for Tracking SEO Success

UPDATED 12/22/2024: The digital landscape becomes more competitive and dynamic in 2025, understanding and leveraging SEO performance metrics is no longer optional—it’s critical. Search engines are continuously refining their algorithms to prioritize user experience, relevance, and quality, making it imperative for businesses to measure the effectiveness of their SEO efforts. Tracking the right key performance […]

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SEO Agency Engagement – Timing Can be Critical

I speak to a lot of prospective clients about search engine optimization (SEO) and many that are in the process of updating or reworking their website tell me the timing isn’t right yet to engage. They want to finish their website redesign and then they’ll be ready to chat about SEO. Hold up. Hold up. […]

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Understanding Bounce Rates and 7 Ways to Lower Them

Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]

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Get a Free Professional SEO Audit

With more business transactions leveraging websites these days, search engine optimization is more important than ever to make sure your site is displayed in the search engine results. Rising competition and changing Google algorithms make it difficult to navigate search engine performance, but we can help. And it’s easy. First… ask yourself these questions: Do […]

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6 Avoidable SEO Mistakes that are Killing Your Website Performance

Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]

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What You Need to Know About Meta Descriptions for SEO Success

Way back in 2009, Google announced that they no longer use Meta keywords and description tags as ranking factors, but that doesn’t mean that they should be ignored. We still use the keywords tag as a means of organizing and mapping our keywords to the pages they focus on. And, I could argue (and will) […]

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Your Best SEO Strategy? Don’t Rely Solely on SEO

Search engine optimization (SEO) should most certainly be part of your digital marketing toolbox heading into 2020. Competition for search engine rankings and organic traffic continues to grow requiring a website and content to be properly optimized for search. That said if your digital marketing toolbox relies solely on SEO to build website traffic, you […]

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SEO 101: Building a Keyword List for Website Success

There’s a lot that can go into creating a manageable keyword list for your website but seeing as though this is an SEO 101 post, I’m going to keep things high-level. Why do you need a keyword list? Many companies I speak with about SEO don’t have an established, well thought out, list of keywords […]

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6 Ways Google Ads Can Positively Impact Organic Search Engagement

In an earlier blog post, we shared some insights on how you can leverage PPC data to inform organic keyword decisions. Check out the post for details, but the overall message was that you can better understand keyword needs for your website SEO by looking at the data that your Google Ads provides you – […]

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