In a recent post on digital marketing acronyms my partner, Chuck, broke down PPC and SEO – pay-per-click marketing and search engine optimization – and how they are both part of SEM, or search engine marketing. And while SEO and PPC – in this post I’m referring mainly to Google Ads – are separate search […]
![Leveraging PPC for SEO – Using Google Ads to Help Inform Organic Keyword Decisions - feature-04052019](https://www.digitalc4.com/wp-content/uploads/2019/04/feature-04052019-800x300.jpg)
![Leveraging PPC for SEO – Using Google Ads to Help Inform Organic Keyword Decisions - feature-04052019](https://www.digitalc4.com/wp-content/uploads/2019/04/feature-04052019-800x300.jpg)