PPC Best Practices – Establishing Campaign Goals and Objectives

This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on: The best way to set up a PPC campaign – […]

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11 Must-do Activities For A Successful Google Ads PPC Campaign

Managing a Google Ads account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into it. In my last post I talked about setting up a Pay Per Click campaign in Google Ads with all the right stuff. I talked ‘bout the basics, but also […]

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Do You Know About These 6, Lesser Known, Google AdWords Tools?

If you’re a PPC expert, you’re no stranger to Google AdWords. AdWords has a treasury of tools for your PPC campaigns. Whether you’re an expert or not, there are probably features that you aren’t aware of. Here are six overlooked tools that every PPC user, and expert, should use and understand. Demographic Targeting Your customers […]

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Google Update: How the New Search Layout Affects Marketers

Have you noticed? Google did some spring cleaning recently and changed their search engine ranking page (SERP) for Desktop views. In this recent change, they removed paid ads on the right side and now display a limited number of ads above and below organic search results. This means more changes for paid search (PPC) and […]

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Increasing PPC Conversion Rates With Mobile Landing Pages

Mobile users are shopping and searching for information on their phones more than ever. In fact, over 50% of people use their phone as their primary source to find information and 59% of mobile users accept mobile ads as they would TV or online ads. Due to this boom in popularity, mobile ads and landing […]

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Top 5 PPC Trends for 2015 – According to the Internet

We’ve entered a new year and some of you may have been wondering, like me, what the rest of the PPC Advertising industry is thinking will be the trends for 2015. So, I’ve done some digging and pulled together a list of the top 5 trends, as I see them, which I found. 1. Conversion Optimization […]

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Google AdWords Express gets even easier for the Digital Marketing Agency

If you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account. What is AdWords Express? Google explains: “AdWords Express is an advertising option for local businesses […]

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New SlideShare – Adwords (PPC) Best Practices

We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often […]

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