When Times are Tough – Ramp UP your SEO

I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense! In a nutshell Nick says: 1. Cut back on your online advertising 2. Minimize […]

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Is Google Really Being Fair?

In a recent ‘rant’ post  titled “Your B2B site doesn’t need more freakin’ words” the topic of content creation was discussed.  The basic premise of the post, and you should definitely read it for yourself, was that SEO’s out there are still working on formulaic SEO writing strategies that include word counts, frequency (as in […]

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Boost Website Performance by Revisiting On-Page SEO

Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor. We’ve all had clients that ask the question, “How long will this take? 3 months?” and I always respond in the same way… “It depends […]

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Google set to release more Panda

Google continues its push and focus on fresh, original content with the latest Panda updates rolling out starting tonight. Below is the most recent tweet from @Google. They link to a blog post on the Webmaster Central Blog that focuses on guidance for building a quality site. This whole Panda series of updates started in […]

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Are you underestimating the value of organic traffic conversions from SEO?

Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 […]

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GapSEO – Making Your Dynamic Content Work Harder

As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites.  This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most […]

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The Future of Smart Search Engine Optimization Starts Now

I was recently reading a blog on ReadWriteWeb that highlights Matt Cutts’ video that discusses the importance of good content over SEO. He goes on to say that they try to make it so that “sites don’t have to do SEO” and that there’s “no bonus for having good SEO.” I certainly believe that content now more […]

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Google Plus, Twitter and Providing the Most Relevant Search Results

So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this? Google’s latest development […]

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Two Google Updates and their Effect on SMB SEO

Google continues to make changes to their search algorithm that effect the way that small and medium sized businesses rank. While their changes make it difficult for SMB’s to compete for search engine ranking share there’s also an opportunity for those SMB’s that think strategically, and aren’t afraid of creating unique, custom content. Google’s Panda update […]

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