Just read the Business 2 Community blog by Melissa Agnes – Starbuck’s Lesson: A Social Media Attack Can Arise When Least Expected – and it highlights a social media marketing lesson that everyone who uses social media should understand clearly: “When it comes to communicating with your customers and fans on social media, truth, transparency […]
Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 […]
As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts. We’ve worked with our clients to share and promote these posts through social media networks, opening […]
We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often […]
As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites. This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most […]
It seems to me that in the evolution of business over the years that we should be beyond this. Right? Marketing should be talking to sales and sales should be talking to marketing. I mean duh. The reality is that sales and marketing often still don’t talk. They don’t strategize; they don’t tell each other what […]
There are questions that every PPC campaign manager should ask when designing a program. I mean, they should ask them if they want to be successful. The thing is, Google is not going to ask you if you’ve done your homework. They will ask you for payment though, and if you haven’t asked yourself the following […]
If we’ve seemed a little quiet lately that’s because we’ve been busy on a whole lot of fronts. We’ve got some fantastic new clients, some great work we’ve been busy with, and we’ve been building a new website. Take a look around… we’ve made our blog and all of its content more of a focus. […]
While there are some traditional brands that have leapt into social media with success – Ford comes to mind – there are many others that don’t see the benefit. Or perhaps it’s more than likely that they view social media as beneath them or not a viable medium for their brand message. Well check out […]
I was recently reading a blog on ReadWriteWeb that highlights Matt Cutts’ video that discusses the importance of good content over SEO. He goes on to say that they try to make it so that “sites don’t have to do SEO” and that there’s “no bonus for having good SEO.” I certainly believe that content now more […]
