Google continues to make changes to their search algorithm that effect the way that small and medium sized businesses rank. While their changes make it difficult for SMB’s to compete for search engine ranking share there’s also an opportunity for those SMB’s that think strategically, and aren’t afraid of creating unique, custom content. Google’s Panda update […]
A recent article in on Mashable.com listed the following reasons Google+ has an advantage over other social business platforms, and could win over the social enterprise. Smart Integration With Existing Google Apps Google+ Already Knows a Lot About You Google+ Is Uniquely Positioned to Help You Find and Share Interesting Content Google+ Integrates Public and […]
A couple blog posts ago my business partner Jason wrote about 5 Reasons Google+ will Fail and +1 Why it Will Succeed. The main reason (that he touched on) Google+ will fail is that they are simply too late to the party. If Google had launched their social networking solution at or around the same time […]
Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business? Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives […]
“My Google+ home page is worse than a ghost town. It doesn’t even feel haunted.” That’s what a writer from the Omaha World Herald wrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.” I have […]
So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do […]
So Hurricane Irene has come and gone, and for most people on the West Coast it had little or no effect on their lives – which is a good thing. For me personally, all my family, and many of my friends, live somewhere on the East Coast, so Irene consumed a good deal of my […]
If you do any sort of social media maketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer […]
We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build […]
Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created. These are tried and tested content formulas that have been used for years. The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years […]
