Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business? Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives […]
“My Google+ home page is worse than a ghost town. It doesn’t even feel haunted.” That’s what a writer from the Omaha World Herald wrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.” I have […]
So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do […]
So Hurricane Irene has come and gone, and for most people on the West Coast it had little or no effect on their lives – which is a good thing. For me personally, all my family, and many of my friends, live somewhere on the East Coast, so Irene consumed a good deal of my […]
If you do any sort of social media maketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer […]
We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build […]
Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created. These are tried and tested content formulas that have been used for years. The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years […]
I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts. I think people and companies are getting too caught up in the measurement of ROI in […]
Search engine optimization (SEO) is as much art as it is science, and it’s by no means a simple undertaking. That said there are three simple SEO tactics that you should be implementing that will help your search engine rankings, and many companies overlook them. These 3 tactics aren’t going to make your search engine optimization […]
When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google’s Panda update fresh on our minds, but […]
