I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts. I think people and companies are getting too caught up in the measurement of ROI in […]
Search engine optimization (SEO) is as much art as it is science, and it’s by no means a simple undertaking. That said there are three simple SEO tactics that you should be implementing that will help your search engine rankings, and many companies overlook them. These 3 tactics aren’t going to make your search engine optimization […]
When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google’s Panda update fresh on our minds, but […]
First… you’ll notice I added ‘networking’ to social media in this blog’s title. Social media in a general sense consists of all blogs, content aggregators and niche communities built around certain subjects. To this end, social media hasn’t even scratched the surface, but when it comes to social media networking sites that keeps a ton of this […]
I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small businesses. It’s very interesting to read through the answers. When I first got started in […]
Increasing your Twitter followers helps you or your company establish a social media network that can have many benefits, including an outlet for custom content, a sounding board for opinions and ideas, and possible base of prospects for social media marketing. To grow your follower base takes time (if done correctly) so be patient. You should […]
We came across this VERY funny company (BuzzFeed.com) MEMO to employees on how to deal with the imminent rapture this Saturday, May 21, 2011. We hope you enjoy it too!
In our last blog – Measuring the Value of Social Media Marketing – I touched on the fact that social media marketing shouldn’t be held hostage by the need to measure ROI. It’s a marketing process and not an event. What I mean by this is that it takes time to build a following – whether this […]
Search engine optimization (SEO) is only one part of online brand visibility. Or perhaps SEO is evolving into a more complex, content driven, social media engagement process that revolves around a company’s products and solutions. Having a website is great! You’ve arrived at the party, but you’re empty-handed. Does anyone know you’re there? The web is enormous […]
I see a shift in search engine optimization emphasis (or more importantly online brand visibility success); one that places a greater emphasis on custom content creation. Perhaps nothing super-new, but certainly more important. Take a look at Google’s new indexing system Caffeine as a starting place. Caffeine was launched back in June 2010 to improve […]
