Do you ever stare at your computer waiting for a moment of pure genius to strike? Does it take hours or days to come up with one piece of good content? You’re not alone. If we could snap our fingers and make quality content appear, we’d be millionaires. Unfortunately, we don’t have any magical tricks […]
The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it […]
Blogging isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If you don’t currently have a company blog, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s buyers and consumers. They […]
When we started Digital C4 back in early 2010 we just offered search engine optimization (SEO) and paid search marketing – mainly Google Ads. Writing blog posts and developing content for clients was on our radar, but it wasn’t something we really considered as a service offering. Fast forward to 2020 and today blog management […]
Every marketing department out there wishes for a bottomless budget but that just isn’t realistic. More often than not, marketing has too many goals and not enough funds to meet them. That said, a great marketing strategy doesn’t need an endless supply of funds to be successful. When it comes to creating content – in […]
Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]
You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website. Be known as […]
In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience. In fact, a consumer behavior study by Technorati revealed consumers […]
The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]
Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to […]