It happens to almost every company out there that has a web presence… the site upgrade. Only I use the word upgrade cautiously, because while the graphics and imagery, maybe even the user experience, might be a step up from your old site at the end of the day people need to find you; likely […]
I was recently reading Brick Marketing’s blog – SEO Firms in India: Are They Any Good? – and it got me thinking. Digital C4 uses an India-based service provider for our back-end SEO-related services and we couldn’t be happier with the service, results, effort, and thoroughness of what they deliver. But that said how we […]
Google’s been busy again with its Algorithm updates. In September and October they released a few new updates that may have affected you and your website(s). The one update I found most noteworthy was something Google has been talking about doing for a while, the exact-match domain update. Google EMD Update This update is targeted […]
I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense! In a nutshell Nick says: 1. Cut back on your online advertising 2. Minimize […]
Google sitelinks are the indented links below a search result in Google. Google puts these extra links in the search results in hopes that you’ll have an easier time finding, as a search user, what you are looking for. As a website owner, this is great because it gives searchers more options to find what […]
In a recent ‘rant’ post titled “Your B2B site doesn’t need more freakin’ words” the topic of content creation was discussed. The basic premise of the post, and you should definitely read it for yourself, was that SEO’s out there are still working on formulaic SEO writing strategies that include word counts, frequency (as in […]
Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor. We’ve all had clients that ask the question, “How long will this take? 3 months?” and I always respond in the same way… “It depends […]
Google continues its push and focus on fresh, original content with the latest Panda updates rolling out starting tonight. Below is the most recent tweet from @Google. They link to a blog post on the Webmaster Central Blog that focuses on guidance for building a quality site. This whole Panda series of updates started in […]
Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 […]
As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites. This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most […]