The answer to the question “Will blogging help my business generate more leads?” is YES, but only if you do it right. Blogging is a proven way to increase inbound traffic to your site. I say “proven” because we’ve experienced it firsthand. Our goal at Digital C4, I say goal because we don’t always achieve […]
Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things […]
I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense! In a nutshell Nick says: 1. Cut back on your online advertising 2. Minimize […]
Google sitelinks are the indented links below a search result in Google. Google puts these extra links in the search results in hopes that you’ll have an easier time finding, as a search user, what you are looking for. As a website owner, this is great because it gives searchers more options to find what […]
There’s a ton of buzz – all perfectly valid – around content marketing and how to engage agencies to make the most of it. Content marketing is a tremendously valuable tool in the inbound marketing arena as the Content Marketing Institute suggested in their recent article – 3 Cases that Prove the Power of Content […]
In a recent ‘rant’ post titled “Your B2B site doesn’t need more freakin’ words” the topic of content creation was discussed. The basic premise of the post, and you should definitely read it for yourself, was that SEO’s out there are still working on formulaic SEO writing strategies that include word counts, frequency (as in […]
Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there: “Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the […]
Are you an SMB that struggles to integrate social media? Apparently you’re not alone. In a recent article published by eMarketer, the percentages showed about 50% of SMB’s don’t currently use social media to engage their audience. About 25% don’t even plan to in the next 12 months. That’s amazing, and telling. Considering the massive […]
We’ve talked about it before, and we’re talkin’ about it again…content freshness. In a recent blog post, Neil Patel talks about 4 content freshness tips to increase search engine rankings. Here are the 4 tips: Tip #1 – Creation of new pages will impact freshness Tip #2 – Document changes affect fresh content Tip #3 […]
Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor. We’ve all had clients that ask the question, “How long will this take? 3 months?” and I always respond in the same way… “It depends […]
