Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign! Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each […]
Before diving in here I want to take a brief moment to define (in my mind) what dynamic content is. Websites are made up mostly of static content; static because it’s likely been there a while without change. Most websites are made up of mostly static content, which isn’t necessarily a good thing, but it […]
The words ‘site migration’ get tossed around a lot for a number of website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are referring to it can […]
to take the ‘pulse’ of certain topics; what are people thinking or what’s the latest tip or technique getting attention? It’s where I went recently to see what the latest buzz in search engine optimization (SEO) was. Some of what I found was useful, interesting, as well as disappointing. SEO- Search Engine Optimization- Are Magic […]
So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better. If you work in the digital marketing space, […]
In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!” In this case “the plan” was more of a general aggravation and fear that lingered over four months and ended with a simple answer for saving Content Marketing from itself before it’s too late. Does it need saving, […]
Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan. If […]
Up late. Frantic. Staring at the television looking for something … anything … to hold my attention and keep it. Minute to minute. Episode to episode. Season to Season. A journey worthy of Binge Watching to get caught up, and the impulsive purchase of the newest DVD or singular episode online to keep the fix […]
How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one […]
My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what […]
