In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!” In this case “the plan” was more of a general aggravation and fear that lingered over four months and ended with a simple answer for saving Content Marketing from itself before it’s too late. Does it need saving, […]
Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan. If […]
Up late. Frantic. Staring at the television looking for something … anything … to hold my attention and keep it. Minute to minute. Episode to episode. Season to Season. A journey worthy of Binge Watching to get caught up, and the impulsive purchase of the newest DVD or singular episode online to keep the fix […]
How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one […]
My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what […]
SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s […]
Step one in producing good, compelling content is to gather information and ideas on what you want write about. You might already have a stash of information, white papers, or a mind full of ideas, but at some point – likely sooner than you think – you’re going to find yourself struggling to come up […]
In a recent blog post, by SocialMedia Examiner, 6 emerging marketing trends were labeled as possibly having “significant impact on your marketing strategies”. I think all 6 trends in this post are pretty much right on (if you care for my opinion J). However, I think the most significant trend on the list is […]
Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of […]
While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations […]
