UPDATED: December 19, 2024 SEO remains a cornerstone of digital marketing in 2024, but it’s easy to fall into traps that cost you visibility, rankings, and ultimately, business. At DigitalC4, we see these pitfalls all the time. Some are repeats from the past, while others have evolved alongside search engine changes. Here’s how to avoid […]
Do you ever stare at your computer waiting for a moment of pure genius to strike? Does it take hours or days to come up with one piece of good content? You’re not alone. If we could snap our fingers and make quality content appear, we’d be millionaires. Unfortunately, we don’t have any magical tricks […]
UPDATED: 12/2/2024 In the fast-paced world of search marketing, PPC (pay-per-click) and SEO (search engine optimization) are no longer separate strategies. In 2025, they’re the dynamic duo you need to dominate the digital landscape. At DigitalC4, we’ve seen how using real-time data from Google Ads and other paid media campaigns can fine-tune your SEO efforts, […]
When we engage with new prospect and clients, we often find that the conversations are laden with acronyms. SERP, SEO, PPC, SEM… LOL. It seems like there are acronyms in every facet of business and digital marketing is no different. I wanted to break down some of these acronyms for the uninitiated so there’s an […]
Did you know that 53% of users abandon a website if it takes longer than 3 seconds to load? UPDATED: January 6, 2025 Imagine a potential customer landing on your site, ready to buy — but they’re greeted with a loading spinner. A few seconds later, they’re gone, clicking over to a competitor who delivers […]
In 2025, search engine optimization remains at the forefront of digital marketing strategies, driven by relentless algorithm updates and the rapid integration of AI into search engines. As businesses strive to capture the fleeting attention of online audiences, staying competitive demands more than foundational SEO knowledge. It requires a deep understanding of evolving trends, technologies, […]
UPDATED 12/22/2024: The digital landscape becomes more competitive and dynamic in 2025, understanding and leveraging SEO performance metrics is no longer optional—it’s critical. Search engines are continuously refining their algorithms to prioritize user experience, relevance, and quality, making it imperative for businesses to measure the effectiveness of their SEO efforts. Tracking the right key performance […]
I speak to a lot of prospective clients about search engine optimization (SEO) and many that are in the process of updating or reworking their website tell me the timing isn’t right yet to engage. They want to finish their website redesign and then they’ll be ready to chat about SEO. Hold up. Hold up. […]
Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]
With more business transactions leveraging websites these days, search engine optimization is more important than ever to make sure your site is displayed in the search engine results. Rising competition and changing Google algorithms make it difficult to navigate search engine performance, but we can help. And it’s easy. First… ask yourself these questions: Do […]
