Mobile users are shopping and searching for information on their phones more than ever. In fact, according to eMarketer, the average US adult will spend 3 hours and 43 minutes each day on mobile devices. While not all of this time is spent online, 49 percent of consumers use their smartphone for shopping, and in […]
I speak with prospective clients nearly every day about SEO, paid search, and certainly content. In fact, the importance of content creation for marketing departments cannot be overstated and often dominates these conversations. Content is critical for our clients as it most-assuredly strengthens all our SEO efforts and plays a role in PPC and paid […]
Every marketing department out there wishes for a bottomless budget but that just isn’t realistic. More often than not, marketing has too many goals and not enough funds to meet them. That said, a great marketing strategy doesn’t need an endless supply of funds to be successful. When it comes to creating content – in […]
A well thought out search engine optimization (SEO) strategy is a must in today’s competitive online landscape. If your strategy is sound, and your patient, it can go a long way in helping your keywords rank better and help improve organic site traffic. That said if it’s not sound, poor SEO could be costing your […]
In an earlier blog post, we shared some insights on how you can leverage PPC data to inform organic keyword decisions. Check out the post for details, but the overall message was that you can better understand keyword needs for your website SEO by looking at the data that your Google Ads provides you – […]
Every organization wants their website to appear on page one for a search. We get it. We also try to educate our clients – especially those in competitive industries – that search engine optimization (SEO) takes time. It’s a long-term endeavor and expectations need to be established at the outset. One of our clients recently […]
In a recent post on digital marketing acronyms my partner, Chuck, broke down PPC and SEO – pay-per-click marketing and search engine optimization – and how they are both part of SEM, or search engine marketing. And while SEO and PPC – in this post I’m referring mainly to Google Ads – are separate search […]
When we engage with new prospect and clients, we often find that the conversations are laden with acronyms. SERP, SEO, PPC, SEM… LOL. It seems like there are acronyms in every facet of business and digital marketing is no different. I wanted to break down some of these acronyms for the uninitiated so there’s an […]
Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]
The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it […]
