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9 Point Checklist: Reduce Page Load Time, Stop Killing Your Business - DC4-feature-09062019

9 Point Checklist for Reducing Page Load Time

Did you know that 53% of users abandon a website if it takes longer than 3 seconds to load? UPDATED: January 6, 2025 Imagine a potential customer landing on your site, ready to buy — but they’re greeted with a loading spinner. A few seconds later, they’re gone, clicking over to a competitor who delivers […]

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5 Reasons to Outsource Your SEO to an Agency

Why Outsourcing SEO to an Agency in 2025 Is Your Smartest Business Move

In 2025, search engine optimization remains at the forefront of digital marketing strategies, driven by relentless algorithm updates and the rapid integration of AI into search engines. As businesses strive to capture the fleeting attention of online audiences, staying competitive demands more than foundational SEO knowledge. It requires a deep understanding of evolving trends, technologies, […]

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9 KPIs for Tracking SEO Success

UPDATED 12/22/2024: The digital landscape becomes more competitive and dynamic in 2025, understanding and leveraging SEO performance metrics is no longer optional—it’s critical. Search engines are continuously refining their algorithms to prioritize user experience, relevance, and quality, making it imperative for businesses to measure the effectiveness of their SEO efforts. Tracking the right key performance […]

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SEO Agency Engagement – Timing Can be Critical

I speak to a lot of prospective clients about search engine optimization (SEO) and many that are in the process of updating or reworking their website tell me the timing isn’t right yet to engage. They want to finish their website redesign and then they’ll be ready to chat about SEO. Hold up. Hold up. […]

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seo-toolset-too

Understanding Bounce Rates and 7 Ways to Lower Them

Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]

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Get a Free Professional SEO Audit - DC4-feature-06122020

Get a Free Professional SEO Audit

With more business transactions leveraging websites these days, search engine optimization is more important than ever to make sure your site is displayed in the search engine results. Rising competition and changing Google algorithms make it difficult to navigate search engine performance, but we can help. And it’s easy. First… ask yourself these questions: Do […]

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6 Avoidable SEO Mistakes that are Killing Your Website Performance - feature-12112018

6 Avoidable SEO Mistakes that are Killing Your Website Performance

Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]

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Which Landing Pages Convert Better? Long or Short Pages? - DC4-FEATURE-02082019

Which Landing Pages Convert Better? Long or Short Pages?

Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. An evergreen article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions or […]

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SEO - Search Engine Optimization - Table with Water Bottle - Background Image | Digital C4

What You Need to Know About Meta Descriptions for SEO Success

Way back in 2009, Google announced that they no longer use Meta keywords and description tags as ranking factors, but that doesn’t mean that they should be ignored. We still use the keywords tag as a means of organizing and mapping our keywords to the pages they focus on. And, I could argue (and will) […]

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Testing PPC Ads to Understand Which Advertising Appeal Works for Your Audience - DC4-FEATURE-01292019

Testing PPC Ads to Understand Which Advertising Appeal Works for Your Audience

Every marketing department in the history of marketing departments has had the need to know what sells and what doesn’t. There’s never been a better time in history to actually figure this out. The plethora of digital tools, free tools mind you, promises to give you the assist you need to know if you’re being […]

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