When we started Digital C4 back in early 2010 we just offered search engine optimization (SEO) and paid search marketing – mainly Google Ads. Writing blog posts and developing content for clients was on our radar, but it wasn’t something we really considered as a service offering. Fast forward to 2020 and today blog management […]
It seems that for as long as I’ve been in marketing there has been this divide that exists with the sales, or business development team. That said I started my career in business development and, now that I’m in marketing, I realize we never even thought of the great folks over in the marketing department […]
Search engine optimization (SEO) should most certainly be part of your digital marketing toolbox heading into 2020. Competition for search engine rankings and organic traffic continues to grow requiring a website and content to be properly optimized for search. That said if your digital marketing toolbox relies solely on SEO to build website traffic, you […]
There’s a lot that can go into creating a manageable keyword list for your website but seeing as though this is an SEO 101 post, I’m going to keep things high-level. Why do you need a keyword list? Many companies I speak with about SEO don’t have an established, well thought out, list of keywords […]
Mobile users are shopping and searching for information on their phones more than ever. In fact, according to eMarketer, the average US adult will spend 3 hours and 43 minutes each day on mobile devices. While not all of this time is spent online, 49 percent of consumers use their smartphone for shopping, and in […]
I speak with prospective clients nearly every day about SEO, paid search, and certainly content. In fact, the importance of content creation for marketing departments cannot be overstated and often dominates these conversations. Content is critical for our clients as it most-assuredly strengthens all our SEO efforts and plays a role in PPC and paid […]
Every marketing department out there wishes for a bottomless budget but that just isn’t realistic. More often than not, marketing has too many goals and not enough funds to meet them. That said, a great marketing strategy doesn’t need an endless supply of funds to be successful. When it comes to creating content – in […]
In an earlier blog post, we shared some insights on how you can leverage PPC data to inform organic keyword decisions. Check out the post for details, but the overall message was that you can better understand keyword needs for your website SEO by looking at the data that your Google Ads provides you – […]
Every organization wants their website to appear on page one for a search. We get it. We also try to educate our clients – especially those in competitive industries – that search engine optimization (SEO) takes time. It’s a long-term endeavor and expectations need to be established at the outset. One of our clients recently […]
Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]
