In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience. In fact, a consumer behavior study by Technorati revealed consumers […]
The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn’t even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root. Even so, good SEO isn’t […]
The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]
Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to […]
Almost anyone can create decent content. But exceptional content? Now, that takes more effort and planning. You’ve probably heard the phrase, “Content is King,” which is true. But if you send out lots of mediocre content, it creates extra noise in an already saturated market. And frankly, it doesn’t do you or your business any […]
Everywhere people are searching for happiness and they’ll leave no rock unturned. What if you could use SEO to make people happy? You see, Google likes their users to be happy and they’ve made lots of great changes to improve user experience. We could learn a thing or two by Google’s approach and from the […]
While recently working with a client to improve their page load times we went through a full list of possible reasons why their site’s page load times were too high. I’m going to list those possible reasons below as a checklist of things you should look into if you are experiencing page load time in […]
This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on: The best way to set up a PPC campaign – […]
Managing a Google Ads account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into it. In my last post I talked about setting up a Pay Per Click campaign in Google Ads with all the right stuff. I talked ‘bout the basics, but also […]
A great marketing strategy doesn’t need an endless supply of funds to be successful. Good content marketing can be accomplished on any budget. The challenging part can be choosing the right content marketing for your audience. Large businesses may appear as though they have it easy with big marketing budgets and access to services. Small […]
