There’s a lot that can go into a smart search engine optimization (SEO) strategy, but one question a lot of people ask us is, “What can I do to my website today to improve its optimization and visibility?” That’s a good question. Afterall, while there are many factors that comprise SEO, there are best practices […]
Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. A recently published article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions […]
When we started Digital C4 back in early 2010 we just offered search engine optimization (SEO) and paid search marketing – mainly Google Ads. Writing blog posts and developing content for clients was on our radar, but it wasn’t something we really considered as a service offering. Fast forward to 2019 and today blog management […]
Setting Up a Google Ads Campaign – Getting Started Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some […]
The words “site migration” get tossed around a lot for a number of different website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are planning, it can […]
Many of us in the marketing world know the value of an audience targeted landing page. Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might […]
Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]
Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]
Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]
Hi, my name is Jason Nuss and I’m a Netflix-aholic. Whew, that’s a load off! I’ve never said that to anyone. My Netflix addiction didn’t happen overnight I guess I could say it started about 15-18 years ago. I’ve always been an early adopter of technology and when the Netflix DVD service came out I […]
