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SEO Agency Engagement – Timing Can be Critical

June 23, 2020 / Chuck Swanson

I speak to a lot of prospective clients about search engine optimization (SEO) and many that are in the process of updating or reworking their website tell me the timing isn’t right yet to engage. They want to finish their website redesign and then they’ll be ready to chat about SEO. Hold up. Hold up. […]

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Understanding Bounce Rates and 7 Ways to Lower Them

June 16, 2020 / Chuck Swanson

Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]

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Get a Free Professional SEO Audit - DC4-feature-06122020

Get a Free Professional SEO Audit

June 12, 2020 / Chuck Swanson

With more business transactions leveraging websites these days, search engine optimization is more important than ever to make sure your site is displayed in the search engine results. Rising competition and changing Google algorithms make it difficult to navigate search engine performance, but we can help. And it’s easy. First… ask yourself these questions: Do […]

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6 Avoidable SEO Mistakes that are Killing Your Website Performance - feature-12112018

6 Avoidable SEO Mistakes that are Killing Your Website Performance

June 2, 2020 / Chuck Swanson

Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]

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Which Landing Pages Convert Better? Long or Short Pages? - DC4-FEATURE-02082019

Which Landing Pages Convert Better? Long or Short Pages?

May 26, 2020 / Jason Nuss

Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. An evergreen article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions or […]

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15 SEO Best Practices for Website Migration Success – Get the eBook!

May 19, 2020 / Chuck Swanson

The words “site migration” get tossed around a lot for a number of different website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are planning, it can […]

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SEO - Search Engine Optimization - Table with Water Bottle - Background Image | Digital C4

What You Need to Know About Meta Descriptions for SEO Success

May 11, 2020 / Chuck Swanson

Way back in 2009, Google announced that they no longer use Meta keywords and description tags as ranking factors, but that doesn’t mean that they should be ignored. We still use the keywords tag as a means of organizing and mapping our keywords to the pages they focus on. And, I could argue (and will) […]

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Testing PPC Ads to Understand Which Advertising Appeal Works for Your Audience - DC4-FEATURE-01292019

Testing PPC Ads to Understand Which Advertising Appeal Works for Your Audience

May 5, 2020 / Jason Nuss

Every marketing department in the history of marketing departments has had the need to know what sells and what doesn’t. There’s never been a better time in history to actually figure this out. The plethora of digital tools, free tools mind you, promises to give you the assist you need to know if you’re being […]

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6 Elements of a Readable and Shareable Blog Post

April 28, 2020 / Chuck Swanson

It’s one thing to write a blog post and another to make it readable and shareable. As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and […]

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Setting up a Google Ads Campaign and 12 Must-Do Activities for Success - C4-feature-01222019

12 Must-Do Activities for Google Ads PPC Success

April 21, 2020 / Jason Nuss

Setting Up a Google Ads Campaign – Getting Started Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some […]

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