The words “site migration” get tossed around a lot for a number of different website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are planning, it can […]
Way back in 2009, Google announced that they no longer use Meta keywords and description tags as ranking factors, but that doesn’t mean that they should be ignored. We still use the keywords tag as a means of organizing and mapping our keywords to the pages they focus on. And, I could argue (and will) […]
Every marketing department in the history of marketing departments has had the need to know what sells and what doesn’t. There’s never been a better time in history to actually figure this out. The plethora of digital tools, free tools mind you, promises to give you the assist you need to know if you’re being […]
It’s one thing to write a blog post and another to make it readable and shareable. As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and […]
Setting Up a Google Ads Campaign – Getting Started Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some […]
When we started Digital C4 back in early 2010 we just offered search engine optimization (SEO) and paid search marketing – mainly Google Ads. Writing blog posts and developing content for clients was on our radar, but it wasn’t something we really considered as a service offering. Fast forward to 2020 and today blog management […]
It seems that for as long as I’ve been in marketing there has been this divide that exists with the sales, or business development team. That said I started my career in business development and, now that I’m in marketing, I realize we never even thought of the great folks over in the marketing department […]
Search engine optimization (SEO) should most certainly be part of your digital marketing toolbox heading into 2020. Competition for search engine rankings and organic traffic continues to grow requiring a website and content to be properly optimized for search. That said if your digital marketing toolbox relies solely on SEO to build website traffic, you […]
Digital C4 wants to extend a Happy Holidays to all of our clients, friends, and valued partners! 2019 was a year of challenges and achievements that put us in a great position for a fabulous 2020. Thank you to all of those organizations and folks that went in to making that possible. To close out […]
There’s a lot that can go into creating a manageable keyword list for your website but seeing as though this is an SEO 101 post, I’m going to keep things high-level. Why do you need a keyword list? Many companies I speak with about SEO don’t have an established, well thought out, list of keywords […]
