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What the Heck is Good SEO?

June 6, 2018 / Chuck Swanson

The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn’t even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root. Even so, good SEO isn’t […]

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Content Creation: Website Content Audit

5 Ways a Blog Can Benefit Your Business

May 22, 2018 / Chuck Swanson

The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]

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What Type of Content Works Best for Your Brand?

What Type of Content Works Best for Your Brand?

May 10, 2018 / Chuck Swanson

Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to […]

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content-hotlips

6 Hacks for Creating Exceptional Content

April 9, 2018 / Chuck Swanson

Almost anyone can create decent content. But exceptional content? Now, that takes more effort and planning. You’ve probably heard the phrase, “Content is King,” which is true. But if you send out lots of mediocre content, it creates extra noise in an already saturated market. And frankly, it doesn’t do you or your business any […]

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Five Ways to Use SEO To Make Your Users Happy

March 30, 2018 / Chuck Swanson

Everywhere people are searching for happiness and they’ll leave no rock unturned. What if you could use SEO to make people happy? You see, Google likes their users to be happy and they’ve made lots of great changes to improve user experience. We could learn a thing or two by Google’s approach and from the […]

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Pay Per Click Advertising Services - Foggy Forest - Background Image | Digital C4

PPC Best Practices – Establishing Campaign Goals and Objectives

February 8, 2018 / Jason Nuss

This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on: The best way to set up a PPC campaign – […]

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Pay Per Click Advertising Services - Sheep Headshot - Background Image | Digital C4

11 Must-do Activities For A Successful Google Ads PPC Campaign

January 31, 2018 / Jason Nuss

Managing a Google Ads account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into it. In my last post I talked about setting up a Pay Per Click campaign in Google Ads with all the right stuff. I talked ‘bout the basics, but also […]

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Pay Per Click Advertising Services - Cedar Branches - Background Image | Digital C4

Do You Know About These 6, Lesser Known, Google AdWords Tools?

December 1, 2016 / Jason Nuss

If you’re a PPC expert, you’re no stranger to Google AdWords. AdWords has a treasury of tools for your PPC campaigns. Whether you’re an expert or not, there are probably features that you aren’t aware of. Here are six overlooked tools that every PPC user, and expert, should use and understand. Demographic Targeting Your customers […]

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Handy dandy phone.

Are Your Website’s Performance and Rankings Suffering?

August 25, 2016 / Jason Nuss

Does your website take more than 4-5 seconds to load, or is it more like 10+ seconds? Have slow page load times left you wondering what’s wrong? Slow page load times can be due to a number of reasons. But does page load time really matter? YES. Usability is the #1 reason your page load […]

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seo-lenses

Are SEO Mistakes Costing Your Business Money?

May 6, 2016 / Chuck Swanson

A search engine optimization (SEO) strategy will help you rank higher in search results, but simple SEO mistakes could affect your bottom line. Everyone makes mistakes. Though some may be costlier than others for your business. With so many consumers using the internet to research products and services, your website should not only stand out […]

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