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The Importance of Offers in B2B Paid Search Marketing Campaigns - DC4-feature-03132019

The Importance of Offers in B2B Paid Search Marketing Campaigns

Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]

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6 Important SEO Elements, and One Must Have, for Website Success - DC4-FEATURE-02152019

6 Important SEO Elements, and One Must Have, for Website Success

There’s a lot that can go into a smart search engine optimization (SEO) strategy, but one question a lot of people ask us is, “What can I do to my website today to improve its optimization and visibility?” That’s a good question. Afterall, while there are many factors that comprise SEO, there are best practices […]

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Pay Per Click Advertising Services - You Need the Right Attraction - Background Image | Digital C4

Easily Create Targeted Landing Pages

Many of us in the marketing world know the value of an audience targeted landing page.  Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might […]

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If you need the loo, here's the loo.

5 Ways to Get Over Writer’s Block When Creating Your Next Blog Post

Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]

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Pay Per Click Advertising Services - A Horse of Course - Background Image | Digital C4

Increase PPC Content Engagement Using Netflix as Your Guide

Hi, my name is Jason Nuss and I’m a Netflix-aholic. Whew, that’s a load off! I’ve never said that to anyone. My Netflix addiction didn’t happen overnight I guess I could say it started about 15-18 years ago. I’ve always been an early adopter of technology and when the Netflix DVD service came out I […]

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Getting B2B Lead Conversions with LinkedIn Sponsored Content Ads - The Struggle is Real

Getting B2B Lead Conversions with LinkedIn Sponsored Content Ads – The Struggle is Real

Sponsored Content ads, or Feed Ads, on LinkedIn are used by most of our clients who invest in our Full-service PPC. It’s an effective way of getting in front of an audience, in their LinkedIn Feeds, with your latest and greatest content. If that content is high quality, and relevant, it can attract your audience […]

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Pay Per Click Advertising Services - The Road to Nowhere Leads to Me - Background Image | Digital C4

Why Decreasing Mobile Page Load Time is Critical for PPC Conversion Rates

I don’t need to write at length the importance of a mobile-friendly site and, more specifically, mobile-friendly landing pages. We all know by now, so I won’t go there. I will say that not all mobile-friendly landing pages are created equal. I do want to specifically look at why decreasing page load times on mobile […]

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content-windmills

7 Likeable Content Marketing Strategies to Boost Traffic to Your Website

You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website. Be known as […]

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What the Heck are KPIs for SEO?

Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a […]

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content-bench

Why Blogs Are Vital To Your Business

In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience. In fact, a consumer behavior study by Technorati revealed consumers […]

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From Our Blog

  • AI-Powered Feeds on X: Social Media Discovery for Marketers
  • Why B2B Landing Pages Fail and How to Fix Yours for Higher Conversions
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