In the last few weeks, did you notice your rankings change or fluctuate in search results? This may have been thanks to another sweep of Google core algorithm updates. Core algorithm changes happen often and typically go unnoticed, but this round was different. Many feared this may be the long-awaited Penguin roll out which was […]
Update: Since this post was written, we learned the Penguin updates expected at the end of the year have been delayed until 2016, according to a Google spokesperson. It appears they’re waiting until after the holidays for the next big roll-out. Speculators suggest that a big change during the holidays could be devastating to businesses […]
Have you heard? Google made another sweeping change to offer an improved way of listing local businesses in search results. Say “bye bye” to local 5 or 7-packs and “hello” to the new and improved 3-pack layout as Google moves toward offering more mobile-friendly search options. As we dive into Google’s update, there are a […]
These days it’s all about content, content, content. Companies everywhere are using content to improve their SEO, connect with customers, add value, and offer great information. But what does this really mean? What the heck is good content anyway? You’re not alone. This is the cry of many business owners as they realize they have […]
Establishing a successful blog is more than spinning up a WordPress site. Managing a blog is about well-written blog posts that engage your audience, offer relevant information, and promote your brand. If done right and sustained over time, it can also go a long way toward establishing thought-leadership, but there’s more to writing a great […]
Google is now making the lives of mobile users easier. Chances are you’ve done an online search from your smartphone and landed on websites that aren’t mobile-friendly. It makes it difficult to find quick information when you’re zooming in and scrolling left to right. Google has heard the cries of mobile users and is responding […]
There’s a lot of competition on the web for readership. If you have a blog or website, chances are you’re competing with many other sites for readers, and every day there are challenges in keeping your loyal readers around. Whether your articles have interesting subject matter or not, there are things you may be doing […]
Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign! Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each […]
Before diving in here I want to take a brief moment to define (in my mind) what dynamic content is. Websites are made up mostly of static content; static because it’s likely been there a while without change. Most websites are made up of mostly static content, which isn’t necessarily a good thing, but it […]
The words ‘site migration’ get tossed around a lot for a number of website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are referring to it can […]
