Many of us in the marketing world know the value of an audience targeted landing page. Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might […]
Anyone responsible for creating blog content has been there (frankly anyone responsible for content period). Writer’s block. Let me take you back to when I was working client-side. I’m sure it’s a story that you can relate to. I refreshed the company website. It looked great! I needed to improve my online visibility to I […]
Hi, my name is Jason Nuss and I’m a Netflix-aholic. Whew, that’s a load off! I’ve never said that to anyone. My Netflix addiction didn’t happen overnight I guess I could say it started about 15-18 years ago. I’ve always been an early adopter of technology and when the Netflix DVD service came out I […]
Sponsored Content ads, or Feed Ads, on LinkedIn are used by most of our clients who invest in our Full-service PPC. It’s an effective way of getting in front of an audience, in their LinkedIn Feeds, with your latest and greatest content. If that content is high quality, and relevant, it can attract your audience […]
I don’t need to write at length the importance of a mobile-friendly site and, more specifically, mobile-friendly landing pages. We all know by now, so I won’t go there. I will say that not all mobile-friendly landing pages are created equal. I do want to specifically look at why decreasing page load times on mobile […]
You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website. Be known as […]
Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a […]
In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience. In fact, a consumer behavior study by Technorati revealed consumers […]
The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn’t even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root. Even so, good SEO isn’t […]
The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. […]
