Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of […]
While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations […]
We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ […]
So, today I had the distinct privilege of being a chaperone for my daughter’s second grade class as they set out for the Oregon Food Bank to volunteer. You see, May 8th is Mount Hood Climb Service Day at her school, where every student from Pre-K to grade 12 does community volunteering to honor the […]
Putting that SEO keyword list together is important part of any website optimization effort. Of course the keyword list, while forming the foundation for your SEO efforts is critical it should never be a static list. It should evolve and morph over time as you see ranking success (or no ranking success), measure keyword site […]
Last June we undertook a website overhaul that resulted in us placing our blog content on our homepage. This isn’t revolutionary by any stretch, but we wanted to showcase a fresh stream of content relevant to what we do as an agency; I mean after all, isn’t that what site visitors (and… ahem… Google too) […]
You’re not alone if your site has been hacked recently. We’ve been hacked multiple times in the past few months. It seems that once you’re on “the list” you’re life is going to be miserable until you do something about it. So, do something about it is what I decided to do. Hopefully I’ll be […]
Over the past couple of years Google has implemented a number of algorithm changes (Panda and Penguin) that have helped blur the lines between search engine optimization (SEO) and content marketing. And that’s a good thing! When I first started optimizing websites back in the day it was more science and less art; link building […]
As I scour the Interwebs seeking new clients I often find myself at company blogs. Some are fantastic! Others, however, leave me scratching my head. I consider good blogging to be the gateway into a company’s social media footprint; the foundation of the social media conversation they are looking to engage in. And yet, their […]
We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I […]
