I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a […]
Another week down, although it’s not like we’re counting down weeks or anything, and we’ve got some pretty interesting articles you should check out. Instagram pushes new features, McKayla Maroney continues to play along, and, if you’re a woman, you might think about this new technology for picking the right fitting bra for you (I […]
If content marketing for your business is something you’re struggling with we want you to know you’re not alone. The content marketing landscape is changing fast (Thanks Google!) so it’s common for businesses to not know where to start, or not know what the very least you should be doing. We thought it might be […]
Here at Digital C4 we help clients improve their online visibility, and we do that by implementing smart search engine optimization tactics and strategies. With today’s search engine algorithm changes there is no tactic or strategy more effective (or important) to improving that visibility than fresh, well-written and produced content – be it a blog, […]
Google continues its push and focus on fresh, original content with the latest Panda updates rolling out starting tonight. Below is the most recent tweet from @Google. They link to a blog post on the Webmaster Central Blog that focuses on guidance for building a quality site. This whole Panda series of updates started in […]
Just read the Business 2 Community blog by Melissa Agnes – Starbuck’s Lesson: A Social Media Attack Can Arise When Least Expected – and it highlights a social media marketing lesson that everyone who uses social media should understand clearly: “When it comes to communicating with your customers and fans on social media, truth, transparency […]
Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 […]
As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts. We’ve worked with our clients to share and promote these posts through social media networks, opening […]
We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often […]
As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites. This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most […]
